Privacy Policy
1. Who We Are
PSX Market Portal ("we", "our", "the Portal") is an independent, privately operated financial data and analytics platform
focused on the Pakistan Stock Exchange (PSX). We are not affiliated with, endorsed by, or officially connected to
the Pakistan Stock Exchange Limited or any government entity. This Privacy Policy explains how we collect, use,
store, and protect your personal information when you use our website at
psx.visapathway.net.
For any privacy-related questions or requests, please contact us.
2. Information We Collect
We collect the following categories of information:
- Account Information: When you register, we collect your username, email address, and optionally your WhatsApp phone number for alert delivery.
- Usage Data: Pages visited, clicks, time on page, and browser/device type — collected automatically via Google Analytics.
- Portfolio & Alert Preferences: Stock symbols you add to your portfolio, price alert thresholds, and notification preferences you configure.
- Session Data: Login session cookies that keep you signed in securely during your visit.
- IP Address: Used for security (rate limiting, brute-force protection) and general analytics. Not stored permanently against your profile.
- Communication Logs: Records of WhatsApp alerts sent to your registered number, including message content and delivery status.
We do not collect payment information. The portal does not process any financial transactions.
3. How We Use Your Information
We use collected information for the following purposes:
- To create and manage your user account
- To deliver WhatsApp and email alerts you have configured
- To display personalised portfolio data and watchlists
- To generate aggregated, anonymised analytics about portal usage
- To detect, prevent, and respond to security threats and abuse
- To improve the functionality and content of the portal
- To comply with legal obligations if required by law
We do not sell, rent, or trade your personal information to any third party for marketing purposes.
4. Google Analytics & Advertising
This website uses Google Analytics 4 (GA4) to understand how visitors interact with the portal.
Google Analytics uses cookies and collects anonymised usage data including pages viewed, session duration,
browser type, and general geographic region (country/city level).
We have implemented Google Analytics with IP anonymisation. Google may use this data in accordance with their own
Privacy Policy.
You can opt out of Google Analytics tracking by installing the
Google Analytics Opt-out Browser Add-on.
This website may display advertisements served by Google AdSense. Google AdSense uses cookies
to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising
by visiting Google Ad Settings.
5. Cookies
We use the following types of cookies:
- Session Cookies (Essential): Required to keep you logged in securely. These are deleted when you close your browser.
- Preference Cookies: Store your theme preference (Dark Slate, Light Paper, etc.) and disclaimer acceptance status locally in your browser via
localStorage.
- Analytics Cookies: Set by Google Analytics to track page visits and behaviour in aggregate.
- Advertising Cookies: Set by Google AdSense to serve relevant advertisements.
You can control cookies through your browser settings. Note that disabling essential session cookies will prevent you from logging in.
6. Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics: Privacy Policy
- Google AdSense: Privacy Policy
- WhatsApp (via Meta): Alert messages are delivered via the WhatsApp Business API. Message delivery logs are retained on our servers. Meta's Privacy Policy applies to message transmission.
- Cloudflare: DNS, CDN, and DDoS protection. Your IP address is processed by Cloudflare in accordance with their Privacy Policy.
7. Data Security
We implement industry-standard security measures to protect your personal information:
- All connections are encrypted via HTTPS/TLS (enforced by Cloudflare)
- Passwords are stored using one-way cryptographic hashing
- Session cookies are marked as
HttpOnly and Secure
- CSRF (Cross-Site Request Forgery) protection on all forms
- Rate limiting on login and registration to prevent brute-force attacks
- Admin panel protected by Two-Factor Authentication (2FA)
While we take every reasonable precaution, no internet transmission is 100% secure.
In the unlikely event of a data breach, we will notify affected users promptly.
8. Data Retention
- Account data: Retained for as long as your account is active. Upon account deletion request, personal data is removed within 30 days.
- Alert and portfolio data: Retained for as long as your account exists and for a reasonable period after deletion.
- WhatsApp message logs: Retained for up to 90 days for operational purposes, then purged.
- Analytics data: Governed by Google Analytics data retention settings (default: 14 months).
9. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your account and associated data
- Opt out of analytics and advertising cookies
- Withdraw consent for WhatsApp alert delivery at any time
To exercise any of these rights, please contact us. We will respond within 30 days.
10. Children's Privacy
This portal is not intended for users under the age of 18. We do not knowingly collect personal information
from children. If you believe a minor has registered on this platform, please contact us
and we will remove the account promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, the "Last Updated" date at the top of this page will be revised.
Continued use of the portal after any changes constitutes your acceptance of the updated policy.
We encourage you to review this page periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:
This portal is an independent, privately operated service and is not affiliated with the Pakistan Stock Exchange (PSX) or any government body.